Our Story

Who Are You Guys?

Hi! We’re Paul and James – the Co-Founders of Food Circle Supermarket.

While working in the food & drink industry for a number of years, we witnessed just how much perfectly edible healthy food and drink was going to waste, and decided to do something about it! This allows you to shop for your favourite healthy food & drink products from quality brands, at lower prices.

#JoinOurCircle and you’ll not only be making great savings on your healthy food shop, but you’ll also be doing your bit to protect our environment and tackle food waste!


What Do You Do?

We are tackling food waste by selling healthy surplus food and drink, or products that serve a particular dietary lifestyle. This can include organic, free-from, vegan, vegetarian, low fat/sugar, high in protein and healthy alternatives to mainstream products.

All the products that we sell are surplus, meaning that they may have otherwise have gone to waste, but are still in-date, wholesome and healthy!


How Do You Do It?

All the amazing products that are on our supermarket were sourced directly from the manufacturer or brand owner, who has opted to join us in tackling food waste and protecting our environment.

We then sell to you on our online supermarket, offering meaningful discounts off high street prices, and delivering straight to your door.

We protect our clients’ brands by being a part of an active conversation around food waste and the positive environmental impact they are having, and ensuring our shoppers are part of that conversation.

We provide lots of information on social media, on our Environment page and on the information that we send out with our shoppers’ orders.



Why Do You Do It?

We have a genuine passion and belief in the need for protecting our environment, and living a healthy lifestyle… we also love food! So we are determined to work with manufacturers across the country to help reduce food waste, and to make healthy foods more affordable for everyone, whilst giving advice on how to live healthier at the same time.