Our Story

Who Are You Guys?

 

 

 

Hi! We were founded in 2018 by Paul and James - two food and drink professionals who are passionate about finding solutions for perfectly edible surplus food and drink.

While working in the food & drink industry for a number of years, they spotted a food waste issue in the health & sports nutrition sector, and decided to do something about it! So they set about purchasing quality products from some of the best-known brands in the health and sports nutrition world, and engaging with people that shared their passion for living a healthy and active lifestyle for less!

This allows you to shop for your favourite healthy food & drink products from quality brands, at lower prices.

#JoinOurCircle and you’ll not only be making great savings on your healthy snacking stash, but you’ll also be doing your bit to protect our environment and tackle food waste!

What Do You Do?

We are tackling food waste by providing an outlet for healthy snacks, protein products, and sometimes drinks too. This can include high protein, gluten free, organic, vegan & vegetarian, and healthy alternatives to mainstream products.

All of the products that we sell are surplus products, meaning that they may have otherwise have gone to waste, but are still in-date, wholesome and healthy!

 

How Do You Do It?

All the amazing products that are on our site were sourced directly from the manufacturer, brand owner or distributor, who have opted to join us in tackling food waste and protecting our environment.

We then sell to you on our online supermarket, offering meaningful discounts off high street prices, and delivering straight to your door.

We protect our clients’ brands by being a part of an active conversation around food waste and the positive environmental impact they are having, and ensuring our shoppers are part of that conversation.

We provide lots of information on social media, on our FAQ pageour Environment page and on the information that we send out with our shoppers’ orders.

Simple!

Why Do You Do It?

We have a genuine passion and belief in the need for protecting our environment, and living a healthy lifestyle… we also love food! So we are determined to work with manufacturers across the country to help reduce food waste, and to make healthy foods more affordable for everyone.

Our History

Paul and James founded Food Circle in early 2018 with just their own personal savings and a desk in a shared office space. We've come a long way since then, serving thousands of customers from all four corners of the UK from our base just outside Sheffield, South Yorkshire.

We've won the Duke of York Young Entrepreneur Award, the Hallam Enterprise Award, and received a nomination in the Sheffield Business Awards.

We are proud to have provided our customers with fantastic savings on a range of healthy and free-from foods, but this is just the start! We have big plans for the future, so whether you are a regular customer or whether you are visiting our website for the first time, we really appreciate your support as we continue to build our business and save more food from being wasted.